CONCEPTUAL ART AS A FORM OF INTELLECTUAL DESIGN: TRACING THE LINE FROM HEGEL TO MCQUEEN

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This article explores the profound theoretical and practical significance of conceptual art in the context of contemporary design. Emphasizing the primacy of ideas over material form, conceptual art challenges traditional boundaries between artist, object, and viewer-redefining the essence and function of art in modern culture. The paper traces the philosophical roots of conceptualism, notably in the work of Hegel and later thinkers such as Wittgenstein and Derrida, and examines how these frameworks inform artistic practices that prioritize intellectual engagement and critical reflection. Through case studies in performance, video art, installations, and fashion, the article reveals how conceptual strategies disrupt aesthetic norms and reshape creative expression. It further investigates the role of deconstruction, experimental materials, and ecological awareness in transforming fashion into a site of cultural critique. Finally, it highlights the interdisciplinary impact of conceptualism across digital media, architecture, graphic, and industrial design-positioning conceptual art not only as an aesthetic approach but as a transformative force in the creative industries.