THE IMPORTANCE OF DESIGN IN ESTABLISHING VISUAL IDENTITY IN MODERN BRANDS
The role of design strategies in shaping visual identity in modern brands
DOI:
https://doi.org/10.30546/200309.2026.002.515Keywords:
visual communication, brands, visual identification, graphic design, marketing.Abstract
This article examines the importance of design in building visual identity in modern brands. First, the theoretical foundations of brand identity and its visual components are analyzed. Then, using the example of globally successful brands such as Apple and Nike, the impact of design strategies on the formation of brand recognition, consumer perception and loyalty is examined. The research results show that in the modern competitive market, professional and consistent visual design is a decisive factor in creating brand differentiation, recognition and customer loyalty. The article concludes with suggestions for companies on building an effective visual identity strategy.
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Copyright (c) 2026 Ömər Yusifzadə, Tünzalə Məmmədzadə (Müəllif)
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