THE STRATEGIC ROLE OF ENTREPRENEURSHIP EDUCATION IN DIGITAL BUSINESS TRANSFORMATION

Abstract

This article explores the strategic role of entrepreneurship education in facilitating digital business transformation, with a focus on the period between 2019 and 2023. As digital technologies reshape the global economy, businesses increasingly rely on entrepreneurial competencies to adapt and innovate. The study uses a mixed-methods approach, combining a literature review with selected case studies and industry reports. Findings reveal that entrepreneurship education directly contributes to digital skill development (75%), enhances innovation-driven projects (up to 32% growth), and improves operational efficiency (20%) in digitally adaptive organizations. The study highlights that these outcomes are most significant when education programs align entrepreneurial and digital competencies within an institutional framework. The article concludes that entrepreneurship education is a key driver of organizational resilience and innovation, and should be embedded in both academic curricula and corporate learning strategies to ensure long-term competitiveness in the digital economy.