AI FOR INNOVATION AND ENTREPRENEURSHIP: A STRATEGIC FRAMEWORK FOR THE DIGITAL AGE

Abstract

The rapid advancement of Artificial Intelligence (AI) is fundamentally restructuring the modern business landscape, establishing itself as a central pillar for both innovation and entrepreneurial endeavors. This extensive study provides a detailed analysis of AI's critical function throughout the entire entrepreneurial lifecycle, ranging from the initial identification of market opportunities and idea generation to the complex processes of venture acceleration, operational scaling, and sophisticated risk forecasting. The research meticulously investigates the mechanisms by which entrepreneurs achieve a sustainable competitive advantage through the strategic utilization of core AI-driven technologies, including Big Data Analytics, cognitive process automation, Generative AI for content and design, and hyper-personalized customer experience systems. The findings unequivocally demonstrate that a nuanced and strategic implementation of AI empowers startups to adopt more agile, data-centric, and ultimately higher-efficiency operating models. The paper expands upon these findings by offering a comprehensive strategic framework and practical recommendations for emerging entrepreneurs to effectively integrate AI into their business models for long-term growth and market dominance.