Vasif Yusifli

THE IMPACT OF TECHNOLOGY ON FINANCIAL MARKETS:TRENDS, CHALLENGES, AND OPPORTUNITIE

Abstract

The rapid advancement of technology has brought profound changes to financial markets
worldwide. This article examines the key trends, challenges, and opportunities arising from the
integration of technology in financial markets. It explores the adoption of fintech innovations such
as algorithmic trading, blockchain, and artificial intelligence, along with the associated challenges
such as cybersecurity risks and regulatory complexities. Despite these challenges, technology
presents immense opportunities for market participants, enabling efficiency gains, broader access to
financial services, and enhanced investment strategies. In recent years, the financial landscape has
undergone a profound transformation fueled by rapid advancements in technology. This paper
explores the multifaceted impact of technology on financial markets, analyzing key trends, challenges, and opportunities that have emerged as a result. Firstly, the paper delves into the evolution of financial technology (Fintech) and its role in
reshaping traditional banking and investment practices. It examines how innovations such as
algorithmic trading, blockchain, and artificial intelligence have revolutionized trading strategies, risk management, and market transparency.