Cananbəy Bektaşi

The Role of Digital Advertising in the Hospitality Sector

Abstract

In recent years, rapid technological advancements and changes in consumer behavior have fundamentally transformed marketing approaches in the hospitality sector. Traditional advertising methods are increasingly being replaced by digital advertising formats. The purpose of this article is to examine the impact of digital advertising on key functions of hotels, such as attracting customers, building brand awareness, and increasing sales.

The study employed a survey method, using questionnaires conducted with hotel managers and marketing specialists to assess the implementation and effectiveness of digital advertising. The results indicate that social media and mobile applications serve as essential tools for digital advertising in the hotel sector and play a significant role in shaping customer loyalty.

The limitations of the article include the survey’s restricted geographic scope and the limited sample size. Nevertheless, the study provides up-to-date insights into the application of digital advertising in the hospitality sector, which can support strategic decision-making. The originality of the article lies in investigating the impact of digital marketing on the hotel sector in a local context and providing new empirical data in the field.