Tural Quliyev

MANAGEMENT OF THE ORGANIZATION IN EXTERNAL ENVIRONMENT UNDER CONDITIONS OF RISK AND UNCERTAINTY

Abstract

The aim of the article is to identify the key criteria for managing an enterprise under conditions of risk and uncertainty in the external environment and to conduct research in this area. During the study, methods such as probability theory, set theory, information theory, expert evaluations, system analysis, and economic modeling were used.

The research can be utilized by enterprise managers and specialists in commercial services for improving financial and economic activities and making management decisions in risky situations. In the modern era, enterprises develop in an open system and constantly adapt to the external environment to achieve their development goals. The article reflects the important aspects of enterprises’ adaptability.

The study discusses key features of risk and uncertainty in the external environment, decision-making under uncertainty, and risk management, which underscores the originality of the research. The scientific novelty of the work lies in the development of methodological and practical recommendations for improving innovative mechanisms for managing enterprises under conditions of risk and uncertainty in the external environment.